Blogs

When businesses start up, they often have one or two key customers. This is a great way to test and develop a product, but relying on one or two loyal customers leaves your business exposed and limits your growth. Expanding your customer portfolio isn’t just a strategic priority, it’s a necessary requirement to growing any business. Finding new customers beyond your initial network can feel incredibly daunting. That first customer is often a contact that you know, or a lucky break, but growing a comprehensive customer portfolio takes time and effort. This guide breaks down how to grow your customer base, and how to keep those new relationships strong once you’ve won them.

Imagine a start-up founder who has just secured a significant round of funding and is preparing to scale operations rapidly. Faced with new challenges—hiring key talent, managing a growing team, navigating complex investor relationships, and setting a strategic vision—the founder realises that their previous experience may not fully equip them for this next stage. They’ve… Read more: Coach vs. Mentor: Which should a start-up founder look for?

I was lucky enough to be a last-minute substitute to see Barack Obama at the O2 in London last week. Technical issues aside (the mics broke for a minute or two!) the thing that struck me the most was his public speaking style. For the most part, Obama was slow and thoughtful, clearly choosing his… Read more: The power of passion in public speaking

In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.