At TREE, we don’t just shape strategy—we develop the leaders who deliver it.

Our mission is simple: To help you build a business that grows fast – and grows well. With TREE, you won’t just scale, you’ll lead.

Our blend of strategy and coaching is tailored to meet your needs. It was created because we understand the exhilarating journey that follows investment funding.

TREE specialises in guiding ambitious businesses through high-growth phases with clarity, confidence and sustainability. Our packages blend strategy planning with executive coaching to ensure both the business and its leaders thrive.

Strategy

At TREE, we help venture-backed start-ups build resilient foundations and scale with purpose.  We work with founders and leadership teams to craft tailored strategies that reduce risk and unlock long-term value.  Our approach includes:

• Customer focus and market fit
  • Grounded positioning that resonates with your target audience
• Financial discipline
  • Scalable models and capital efficiency to weather funding cycles
• Strategic Partnerships
  • Industry mapping and alliance-building to accelerate growth
• Talent acquisition and retention
  • Building high-performing and motivated teams
• Risk management and adaptive planning
  • Scenario planning and governance structures that evolve with your business

Coaching

We provide coaching to teams and executive teams to help overcome challenges and bottlenecks

• Founder overwhelm
• Leadership bottlenecks
• Team misalignment during rapid grwoth
• Scaling without losing culture
• Strategic drift after funding
• Leadership confidence during expansion
• Communication breakdown between leadership teams
• Overcoming ‘niceness’ and helping teams to speak up

We offer this in packages for:

• Team and executive parrallel coaching – support for team and individuals
• Executive coaching 1:1
• Group coaching – either internally (if larger organisation) or with a network of similar clients

Training

At TREE, we believe that people are a company’s greatest resource. Our training courses are designed for ambitious professionals ready to elevate their performance and lead with confidence. Delivered by seasoned industry experts and qualified coaches, each course is tailored to the realities of fast-moving, resource-constrained environments. Whether you’re expanding into new markets or stepping into a leadership role, our training equips you to navigate complexity and deliver results. Invest in your growth – because leadership is the foundation for sustainable scale up.

Training packages are tailored to your business needs, but examples include:

• Leadership
• Strategic planning
• Sales and negotiation
• Presentation skills
• Building a high performance culture
• Creating connections