strategy – TREE Strategy & Coaching

Should Technical Founders Become CEOs?

Should technical founders remain CEOs as startups scale? Explore leadership challenges, investor expectations and scaling strategies for growing startups.

A practical guide to expanding your customer portfolio (and maintaining it)

When businesses start up, they often have one or two key customers. This is a great way to test and develop a product, but relying on one or two loyal customers leaves your business exposed and limits your growth. Expanding your customer portfolio isn’t just a strategic priority, it’s a necessary requirement to growing any…

The idea

In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.

Category: strategy

Should Technical Founders Become CEOs?

A practical guide to expanding your customer portfolio (and maintaining it)

The idea